Monday, November 30, 2009
trends in typography via social networking
I'm going to geek out a little bit on type today. After the long holiday weekend, I've come back to work motivated to read up on the recent design trends and typography web sites. Sometimes I actually bother to keep track of these ideas and get inspired for future work. Here are a few sites I've noted which explore new typography styles. The web world has been limited to default san serif fonts, mainly to ensure a common view across all browsers and monitors. The only way to select specific custom fonts for the web, used to be by using Flash. Now with the popularity of social networking sites like YouTube, Facebook, Myspace, Blogs and Twitter, I am seeing a design trend towards a more modular site. I think there is also a reaction to the clean, sleek sites of the Web 2.0 era that is leading towards more hand-drawn and 'real' elements on sites. There is a move towards personalization and customization, yet a simplicity that reflects the daily updates from iphones to twittering that businesses want to latch on to. The typography and illustration style reflect this more unique crafty feel that people are drawn too. A world where everyone has something to say and they don't need a polished advertising bullhorn to say it. For some businesses, this move is a natural transition. However, I have to wonder why Virgin Airlines needs to be followed on YouTube and Twitter. And why, oh why, do I care about what Crate and Barrel has to say on Twitter? But I digress - this post was meant to be about typography.
Here are some links:
Blog post on WebFont Use (sIFR)
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